Many hotels are now taking advantage of the opportunity to open new
properties near college campuses. From parent’s weekend and sporting events to
summer programs, college campuses create a year round demand.
One hotel brand taking advantage of this is Hilton
Garden Inn. The hotel’s vice president Don Willingham states that its “expansion
strategy prioritizes locations that make sense from a profitability standpoint,
and in looking at the college market, we found a recession-resistant
environment.” The property expects to open 20 new properties this year near
college campuses.
Davidson
Hotels and Resorts has a portfolio of properties near college campuses that it
is focusing on expanding. Its properties include Sheraton Iowa City, Westin
Annapolis, and Renaissance Baton Rouge among others. The company also plans on
appealing to universities by hiring students and catering to campus events.
Building a new hotel by a college
campus will always be a smart investment because every year new students
arrive, creating more demand.
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