Many companies are aware that in order to reach their target audience
these days, it’s necessary to participate in social networking. We all know
about the popular use of Facebook and Twitter, but what about Instagram? This
social media platform may seem like something that is used only to share photos
of pets or food with your friends using various filters, but recently it has
proven to be a marketing strategy for companies. Let’s take a look at its potential benefits…
Promoting Events: Many conferences and events have hashtags for attendees
to use on Twitter while at the event. Those hashtags can also be used on
Instagram to reach a target audience in the same way as Twitter, but while
providing a visual. By uploading a picture of your conference exhibit booth
customers have a way to interact with your brand, and it could attract more
foot traffic not only to your exhibit but also on your company website.
Connecting with Followers: The images provided by Instagram allow
clients to see who they are working with, essentially putting a face to the
company name. Letting your audience to view images of your staff, products,
etc., gives customers the ability to have a deeper insight into your company on
a more personal level.
Web Profiles: Facebook’s recent purchase of Instagram has expanded the
application far beyond its original mobile app platform. Users can now engage
with those that they follow online in a way similar to Facebook, but the
content is all photo based. Instagram is unique from other social platforms
like Facebook and Twitter because there is little to no content provided
through the application. As a result, Instagram provides an “instant” snap shot
of the message you are trying to get across without overwhelming your audience
with too much information.
In today’s technology driven society, Instagram can be an integral part
of the marketing experience. These are just a few of the ways businesses have
recently started using Instagram to market themselves. Can Instagram become an
important part of marketing, or will it just be a silly way to kill time on the
internet? Only time will tell.
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