Facebook is an ever increasingly important part of our lives; everyone
from college students to business professionals uses it. Facebook is a
ubiquitous part of our society, when meeting someone new you may add them on Facebook before you get their
contact info. Until recently however, it was hard to really target one audience
on the site due to its large amount of members, but Graph Search may change all
that.
Graph search is a tool which allows you to target certain pages or
friends and send out a message catered towards them. It’s currently only available in a Beta
version for a select few users, but the possibilities are endless. A company could use it to figure out which
users interact most with their brand and offer special deals to them as a
reward for being a loyal customer. It has the potential to allow companies to
find new employees based on education and previous job experience in a way
similar to Linked In. Companies could also tailor their marketing toward which
ever group they want to cater to. Graph Search is an exciting idea because it
would make customized marketing much easier. We live in an increasingly digital
world and Graph Search is Facebook’s answer to that.
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