Marriott Hotels has
created a 10,000 square foot Innovation Lab underneath its headquarters in
Bethesda, ML. Anyone from Marriott employees to guests can experiment
and create new ideas to transform the traditional guest experience.
Paul Cahil, the
senior vice president of management of Marriott hotels describes it as “tapping
into the best technology to create an ever-changing lab for innovation,
experiencing ideas, exploring concepts, and receiving instant feedback from
guests.” Because feedback is instantaneous, Marriott can try out new ideas and get
instant reactions from their guests before implementing them at its various properties. Parts of the Innovation Lab are mobile allowing for the placement of beds and couches
to be experimented with to find the best positioning for guests.
When guests walk
into the Innovation Lab, they can see a gallery with high tech LED images
projected on walls; setting the scene for Marriott's newest designs. Moving past
the gallery, there is a “Contribution Wall” where guests can impact future
innovations by sharing their own ideas, or simply by saying what they do and don’t
like when they stay in hotels.
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