What is one aspect all successful hotels have in
common? Good design, regardless of price. Guests are attracted to a stylish yet
functional design. In recent years, the
demand for stylish hotels at lower prices is increasing mostly due to the
wants of millennials. Many hotels are focusing on redesigning their properties
to attract more style oriented guests.
Marriott is one hotel chain that is completely
redesigning their Courtyard properties to meet this need. They have already redesigned 650 of their
Courtyard hotels, and expect to have this change applied to the rest of their
hotels by the end of 2013.
Travelers want new, progressive designs while still
being functional in order to accommodate all their tech devices. Travelling for
work can be very stressful and guests want their hotel room to be a break from
stress. Marriott has an ongoing process of researching what their guests want
to get out of their stays. It wasn't room service, many restaurants, or a spa;
they just want a pool, great design, and great customer service.
As the need to appeal to millennials continues to
grow, will hotels find more creative ways to make themselves stand out?
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